Considering a Soho House membership, but not sure if it’s worth it? In this article, I share what’s special about Soho House to help you decide whether or not it’s the right move for you.
Getting a Soho House membership has become synonymous with exclusivity, luxury, and a distinct creative culture. Founded in 1995 in London, the private members’ club now boasts a global presence, with houses spanning from New York and Los Angeles to Barcelona and Mumbai. But what exactly sets Soho House apart and makes it such a sought-after haven for creatives, entrepreneurs, and influencers alike? What’s special about Soho House? I had the same question before I decided to invest in a membership, and I’ve made sure to make the most of it since. In this article, I thought I’d cover the unique allure of Soho House so that you can better understand what you get for your money, and whether it’s worth you getting a membership or not.
What is Soho House?
Soho House is a global network of private members’ clubs, each uniquely tailored for individuals in the creative industries. Founded in London in 1995, it has since expanded to major cities worldwide, including New York, Los Angeles, and Barcelona. Soho House offers a blend of luxury, comfort, and exclusivity, featuring beautifully designed spaces, top-tier dining, rooftop pools, cinemas, spas, and co-working areas. Its vibrant community, selective membership, and rich calendar of cultural events create an inspiring environment for artists, filmmakers, writers, designers, and other creatives to connect, collaborate, and unwind. In order to secure a membership, you’ll need to complete a successful Soho House application.
What’s special about Soho House?
Here are some of the reasons many people decide to apply for a Soho House membership:
Its creative community
At the heart of Soho House is its vibrant community. Unlike traditional private clubs that often cater to a more corporate-oriented crowd, Soho House has always focused on individuals in the creative industries. Whether you’re an artist, writer, filmmaker, designer, or musician, Soho House provides a retreat where like-minded individuals can network, collaborate, socialise, and inspire each other. This commitment to fostering a creative atmosphere is a key part of the Soho House appeal.
Beautiful Design and Ambiance
Each Soho House location is a masterpiece of interior design, combining local influences with a signature Soho House aesthetic that emphasizes comfort, style, and understated luxury. From the vintage furniture and plush seating to the carefully curated art collections and eclectic decor, every element is chosen to create an inviting and inspiring environment. The attention to detail extends to every corner, from the cozy nooks perfect for a quiet read to the vibrant communal spaces ideal for socializing. The locations’ unique style has even given way to its own Soho Home range, where you can purchase interiors and furniture for your very own home.
Exclusive Yet Welcoming
Membership at Soho House is selective, but it’s not just about prestige. The application process is designed to ensure a diverse and dynamic mix of members who share a passion for creativity and innovation. Once you’re a member, you gain access to all Soho House locations worldwide, offering a home away from home no matter where you are. This was what made Soho House special to me – I travel a LOT and so wanted to make sure I could benefit from the membership worldwide. This exclusivity brings a sense of belonging and community among members, who value the privacy and intimacy that Soho House provides.
Great networking opportunities
One of the most compelling things about Soho House membership in my eyes is the unparalleled networking opportunities it offers. Members have the chance to connect with a diverse array of professionals from industries such as film, fashion, art, design, media, and tech, engaging with like-minded professionals as well as fostering collaboration and inspiration. Whether it’s discussing the latest industry trends over cocktails, brainstorming innovative ideas in one of the stylish workspaces, or forming partnerships at a networking dinner, Soho House provides the perfect environment for both personal and professional growth.
World-Class Amenities
Soho House goes beyond being just a club; it offers a lifestyle. Each house typically has a range of facilities, including restaurants, bars, rooftop pools, cinemas, spas, and even workspaces. The dining options are renowned for their quality, often using local ingredients and flavours while maintaining a global flair. The Cowshed spa is super relaxing and rejuvenating, while the screening rooms host exclusive film premieres and events. Additionally, Soho Works, the co-working arm of Soho House, provides beautifully designed workspaces that cater to the needs of modern creatives in need of an office space.
Events and Programming
One of the standout features of Soho House is its busy calendar of events. From intimate live music performances and film screenings to art exhibitions and panel discussions, there’s always something happening. These events are carefully curated to resonate with the interests and passions of Soho House members, offering unique opportunities for cultural enrichment and networking. Members can also take part in workshops, wellness classes, and other activities that nurture both personal and professional growth.
Commitment to Sustainability and Social Responsibility
Soho House is also dedicated to sustainability and social responsibility. Many houses incorporate eco-friendly practices, from using renewable energy sources to reducing plastic waste. The Soho House Foundation also supports various charitable initiatives, focusing on issues like homelessness, education, and the arts. This commitment to making a positive impact adds an extra layer of appeal for anyone who values ethical and sustainable practices.
Is it worth joining Soho House?
Joining Soho House can be highly worthwhile for those in creative industries seeking a blend of exclusivity, luxury, and community. In my opinion, it’s absolutely worth it. The membership offers access to beautifully designed spaces worldwide, perfect for working, relaxation, and socialising in major cities. I love the opportunity to network with like-minded professionals, and the top-quality amenities and events. While the membership fee may be steep, the benefits – from cultural enrichment to unparalleled networking and amenities – make it a valuable investment if you’re a creative looking to elevate your lifestyle and career.
Whether you’re looking for a place to work, relax, socialize, or be inspired, Soho House offers a great experience that celebrates creativity and innovation. Hopefully you know understand what’s special about Soho House. If you have any questions, feel free to ask in the comments and I’ll do my best to come back to you.
